Advertise with Nippertown

There is no better place to advertise your event or business than with Nippertown. Nippertown has won the Capital Region Thomas Edison Music Award for “Best Arts Publication” from 2019 – 2022. Our website is visited by over 60,000 distinct users a month. In addition, we have over 16,000 followers on Facebook, 4,000 on Instagram, and 4,600 on Twitter. We are dedicated to music, arts, and culture of all kinds within an approximately one-hour radius of Nipper the Dog in downtown Albany and have been doing so since 2009.

Event Promotions

Artists, Venues, Promoters: Have an event you want to promote? Contact us at [email protected] for an event package. You will receive the following:

  • A permanent preview article on will be published on the day of your choice.
  • Social media posts on Facebook, Twitter, and Instagram point to the article published on the day of your choice.
  • Your event is in our Instagram Story on the day of the event.

The price is tied to the single, undiscounted adult admission price to your event, with a $20 minimum. (i.e., if your event has a $10 admission, the event package costs $20. If your event has a $30 admission, the package costs $30.) Events with free admission are promoted at no charge (subject to editorial approval and availability).

Business Advertising

Businesses: Want a long-term ad for your business on Contact us at [email protected] for a business package. We can customize the size, placement, frequency, and duration to meet any need or budget.

Nippertown is 100% about giving back to our local arts community. Its owners take no monetary compensation in any form. Whatever revenue we generate, we put back into broadening and deepening our area coverage. Advertising with us is supporting your own community.

Why Advertise on Nippertown?

  • We’re Local
    Who in the Capital Region doesn’t love the 25-foot Nipper perched up high on Broadway? Nippertown has focused on local music, arts, and culture for 13 years and running.     
  • We’re not only Local
    We are also regional; Nippertown has regular readers from Massachusetts, Downstate, Central New York, and the North Country. What’s great is that they come to Nippertown for shows. Around here, a two-hour drive for a concert is nothing.
  • We’re Social
    With a Facebook fanbase of over 16,000, a Twitter following of over 4,600, and a quickly growing Instagram base of over 4,000. Nippertown boasts one of the most significant Social Media Presence of any Independent Media Outlet in the Capital Region and beyond.
  • We’re Your Audience
    In the literal sense, we are the artists’ audience, attending shows and festivals and constantly gobbling up vinyl, merch, and art. We also represent and speak to the fans passionately invested in this scene, whether it is music, art, or theatre.


We offer discounts for long-term contracts and for non-profit organizations. We also offer special deals for the artists themselves. We are in this together and firmly believe we can all succeed by working together.


For more information about advertising options with Nippertown, contact [email protected] or Jim Gilbert ([email protected]) or fill out the form below.